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This web site states the following, "Family owned and operated backpacker accommodation." We noticed that the web page said " Narrara Backpackers is a warm and cosy, family owned and operated backpackers just a quick 5 minute walk from Hobart City." It also said " We provide affordable accommodation as well as a strong knowledge of Tasmania and Tasmanian attractions with the resources you require to have the best possible Tasmanian experience. Share accommadation for two people. Double bed and twin bunk plus kitchenette and bathroom." The header had Narrara Backpackers as the highest ranking optimized keyword. It is followed by Backpackers, Hobart, and Tasmania which isn't as ranked as highly as Narrara Backpackers. The next words narrarabackpackers.com uses is Budget Accommodation. Hostel was included and could not be viewed by search crawlers.